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Showing posts from May, 2022

A Guide to LinkedIn Marketing

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If you want to succeed in business, you must master the art of networking. Marketing through social media is a great way to spread your brand name. LinkedIn is one of the most effective and popular options. By using this platform, you can connect with professionals who can lend a hand to your business. Here is a guide to LinkedIn marketing-   1.       Why should you use LinkedIn marketing? Here are some compelling reasons to join LinkedIn: §   Ability to expand to a very specific business-to-business audience. §   Employee advocacy is becoming more popular and successful §   When compared to other social platforms, it has a low level of competition and a strong organic reach   2.       Understanding the LinkedIn Algorithm. A LinkedIn algorithm is comparatively very simple in contrast to other social media like youtube. With LinkedIn, comments are the driving tool to spark the conversation goin...

How Content Marketing Helps in your Digital Marketing Success?

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  Introduction  Have you read that SEO-optimized blog on "what's trending"? Or Have you liked your friend's social media post?  Everything you read or like on digital platforms is a form of digital content you interact with daily.   How is this content generated, and how businesses must leverage their digital marketing efforts through content marketing?  This blog will help you explain How content marketing helps your digital marketing success?  Here we go.  How Content Marketing Helps in your Digital Marketing Success? What is Content Marketing?    According to Content Marketing Institute,   "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.  Significance of Content Marketing  It helps educate and bring awareness to your target audience a...