A Guide to LinkedIn Marketing

If you want to succeed in business, you must master the art of networking. Marketing through social media is a great way to spread your brand name. LinkedIn is one of the most effective and popular options. By using this platform, you can connect with professionals who can lend a hand to your business. Here is a guide to LinkedIn marketing- 1. Why should you use LinkedIn marketing? Here are some compelling reasons to join LinkedIn: § Ability to expand to a very specific business-to-business audience. § Employee advocacy is becoming more popular and successful § When compared to other social platforms, it has a low level of competition and a strong organic reach 2. Understanding the LinkedIn Algorithm. A LinkedIn algorithm is comparatively very simple in contrast to other social media like youtube. With LinkedIn, comments are the driving tool to spark the conversation goin...